Denver Energy Center gets $2 million boost
Gemini Rosemont is putting energy into the Denver Energy Center, giving the two towers a new name and a new lobby.
Gemini Rosemont Commercial Real Estate renamed the property, formerly known as World Trade Center Denver, in 2015.
“Renaming the building was part of an overall strategy to reposition the building in the Denver marketplace,” explained Tim Farrell, Gemini Rosemont’s Senior Vice President of Asset Management. “We chose the Denver Energy Center name not only because of Denver’s strength in the oil and gas markets, but because we are capitalizing on the energy that our tenants bring to the complex.”
The rebranding of the 777,333 square foot property coincided with a complete lobby remodel that spanned more than six months and cost approximately $2 million.
“The new lobby is bright and airy, creating an inviting environment for our tenants and their guests,” explained Farrell. “We replaced the 1980’s era orange marble, planters and cove ceiling with new white marble walls, a flat sheetrock ceiling and added artwork by renowned New York artist Allison Gildersleeve.”
Gensler Design, lead by Jon Gambrill and Brent Mather, designed the new lobby.
“Gensler Design is not only one of the top architectural firms in the country, they happen to be our tenant at Denver Energy Center,” said Farrell. “They did a great job translating our vision, thoughts and objectives into a design using creative, impactful materials. The result is an energized and modern lobby.”
The new lobby is the first phase of a two-phase building remodel plan. The second phase includes renovating the fitness center, locker rooms, conference center, tenant lounge and building management office. This next project will get underway in Q3 2016 and is expected to be completed in late 2016.